Beverage 101
How beer, wine and whisky are made, from grain and grape to glass, with the words the business uses every day. The right first week for new joiners.
Brewery and drinks consultancy
Beer, cider, whisky, wine, fortified wine and seltzer: start-up, new products, contract brewing, quality and cost.
How it worksCorporate training
Beverage domain training for GCC teams in Bengaluru, Pune and Hyderabad.
How it worksHiring support
The right people for every function in a brewery, winery or distillery.
How it worksBrand and digital marketing
Brand, packaging, content and digital marketing for beer and drinks brands.
How it worksMarket entry into India
For beer brands, ingredient, raw material and packaging companies from abroad.
How it worksDigital transformation
Data, dashboards, software and AI for breweries and drinks businesses.
How it works
Corporate training
Your GCC team supports brands it has never seen made.
Beer, wine and spirits companies are building global capability centres in Bengaluru, Pune and Hyderabad. The people in them run analytics, supply chain, finance, marketing and technology for brands brewed and bottled somewhere else.
The work gets better when they know the product. An analyst who knows what brewhouse yield means asks better questions of the data. A planner who knows why whisky matures faster in Indian heat plans stock better. A marketer who has tasted the range writes better briefs.
We teach that domain knowledge, built around your portfolio and your teams.
Who it is for
- New joiners in their first month
- Analytics, data science and BI teams
- Supply chain, planning and procurement
- Commercial, marketing and brand teams
- Finance, tax and compliance
- Technology and product teams
- Half-day onboarding sessions
- Multi-week programmes for a cohort
- At your office in Bengaluru, Pune or Hyderabad, or live online
- Built around your own brands and processes
Programmes
Pick the modules your teams need.
Brewing and distilling operations
The brewhouse, cellar, still and bottling line as numbers: yield, losses, quality checks and the KPIs analysts are asked to explain.
Raw materials and supply chain
Barley and malt, hops, grapes, casks, glass and cans, and the cold chain, so planners and buyers know what sits behind each line item.
Route to market and regulation in India
Excise, state-by-state rules, labels and distribution, explained for commercial and finance teams. A briefing, not legal advice.
Guided sensory sessions
Tasting the portfolio the team supports, with the vocabulary to talk about it, run responsibly and within your company's policy.
Data and AI in beverages
Where data and GenAI actually help a brewery, winery or distillery, so tech and analytics teams build things the business will use.
Hiring support
The right people for every function.
Breweries, wineries, distilleries and other drinks businesses come to us when they need someone who already knows the work. A CV rarely tells you whether a candidate can run a brew day, hold a cellar at temperature or sell into a state they have never worked.
We help you find and screen people across the business.
- Brewing and production
- Quality assurance and the lab
- Packaging and maintenance
- Distilling and winemaking
- Sales and distribution
- Marketing and brand
- Taproom and hospitality
- Finance, excise and compliance
- Data, digital and AI
How it works
Scope the role
We help you write a job description that matches the work, the kit and the size of your operation.
Find people
We reach into our network of course alumni, working brewers and industry contacts.
Screen by people who do the job
Brewers screen brewers. Candidates get a practical assessment and, for technical roles, a tasting test.
Train after they join
New hires can join the right course, so they are productive sooner.
Brand and digital marketing consultancy
A beer brand people remember, marketed within the rules.
Most craft beer in India is sold by word of mouth, a label on a shelf and a social feed. We help breweries and drinks brands get those right: who the brand is for, what it is called, how it looks on the shelf and in a feed, and how it reaches people.
Alcohol advertising in India is restricted, and the rules vary by state and change, so every plan we write works inside them. Where a formal opinion is needed, we work alongside your legal advisers.
What we do
- Brand strategy, positioning and naming
- Label and packaging direction
- Launch plans for a new beer or brand
- Social media and content, including GenAI workflows
- Digital marketing that respects alcohol advertising rules
- Taproom marketing, events and community
Market entry into India
Bringing beer, ingredients or packaging to India.
For companies outside India who want to sell here: beer brands, maltsters, hop and yeast suppliers, adjunct and ingredient makers, can, glass, keg and label suppliers, and equipment makers.
India is not one market. Licences, excise, labelling and distribution change from state to state, and the brewers you want to sell to are spread across a handful of cities. We help you work out where to start and who to start with, and we work alongside your legal and tax advisers on the formal steps.
What we do
- A read of the market for your product: who buys it, where and why
- A state-by-state map of the rules that apply to you
- Finding partners: contract brewers, importers, distributors and agents
- Introductions to breweries, maltsters and buyers
- Pricing and route to market
- Launch support and training for your local team
Digital transformation
Data, software and AI that a brewery will actually use.
We help breweries and drinks businesses move from paper, WhatsApp and memory to systems the whole team uses: brew and cellar records, stock and batch tracking, dashboards for the numbers that matter, and AI where it saves real time.
We start with how the business runs today, not with a software catalogue, and leave you with a plan you can afford and keep doing. If your team wants to learn it themselves, the Digital Transformation and AI for Craft Breweries courses cover the basics.
What we do
- Mapping how production, stock and sales run today
- Choosing brewery management or ERP software, or staying with spreadsheets
- Dashboards for production, quality, stock and sales
- Sensors and logging on fermenters and cold rooms
- AI use cases worth doing, and the ones to skip
- A 90-day roadmap and help delivering it
Brewery and drinks consultancy
Consultant brewers for beer, cider, spirits and wine.
For breweries, brewpubs, cideries, distilleries, wineries and drinks brands that are opening, launching something new or stuck: a beer that will not stay consistent, a new cider or seltzer that needs a process, a contract brewer who needs a spec, or numbers the owner cannot see until the month is over.
Rahul Baliyan, our Weihenstephan-trained Brewmaster, leads brewing: start-ups, commissioning, recipes, contract brewing, yield and raw materials. Ankur Napa, our Master Brewer, leads new product development across beer, cider, hard seltzer, whisky, wine and fortified wine, along with quality systems, costing, data and AI. We work on site or remotely and leave your own team able to run it without us.
What we do
- Brewery, cidery, distillery and winery start-ups
- New product development: beer, cider, hard seltzer, spirits, wine and fortified wine
- Contract brewing specs, partner choice and quality agreements
- Brewhouse commissioning and acceptance trials
- Recipe development and consistency between batches
- Brewhouse yield, losses and cost per litre
- Malt, hop and yeast sourcing in India
- Quality systems and a lab sized to the brewery
- Excise and compliance routines, with your licensing adviser
- A brewery health check with a written action plan
Why us
Taught and screened by people who have done the work.
Our mentors include a Master Brewer with hands-on experience at global brewing companies who also works in data and AI, a Weihenstephan-trained German-style Brewmaster based in Delhi, a creative strategist with more than 30 years in advertising and an operations lead with more than 15 years in education and operations. We teach what we have done, and we hire the way we would want to be hired.