Beer Podcaster · Creative Strategist
Chatty Girija
30+ years in advertising and a deep passion for craft beer. Brings the stories, the branding and the business of beer to every session.
Who it is for
Is this for you?
- Brewery founders before launch
- Marketing and design professionals entering beer
- Brewers relaunching a brand
By the end
What you walk away with.
- Define who your beer is for
- Choose a pack format and brief a designer
- Meet Indian labelling rules
- Plan a launch that respects advertising restrictions
Your instructor
Who teaches this course.
Syllabus
Week by week.
3 weeks. Two live sessions every weekend and one assignment a week.
Week 01. Brand identity
- Who drinks your beer, where and why
- Name, story and tone of voice
- What Indian craft brands get right and wrong
Assignment: Write a one-page brand brief.
Week 02. Packaging that sells
- Can, bottle or keg: cost and trade-offs
- Label design and shelf standout
- Mandatory label content under FSSAI and state excise
Assignment: Mock up a label and check it against the rules.
Week 03. Launch and promotion
- A launch plan and taproom events
- Social media and working with creators
- India's alcohol advertising restrictions and how brands work within them
Assignment: Present your brand deck to the cohort for feedback.
How it runs
Format and terms.
- Schedule
- Live on Saturdays and Sundays, 12:00 PM to 2:00 PM IST. Timings may shift by mutual agreement with the cohort.
- Batch size
- Maximum 20 students, so every question gets answered.
- Included
- Session recordings, presentation decks, weekly assignments and the learning kit.
- Certificate
- Certificate of Completion once every assignment is in and you have attended at least 80% of live sessions.
- Beyond the screen
- Recommended microbrewery visits, so you see the kit you are studying.
- Fees
- Paid in full at sign-up. No discounts apply, and a package of courses cannot be changed once confirmed.
Want the full flight? All eighteen courses together run to 53 weeks, and you choose your package when you enrol. Compare all eighteen courses, and read the refund policy before you pay.
Keep reading
Read before you start
India
How craft beer actually grew in India
A licence change in one state started it. Everything after that was taprooms, heat and a generation that wanted choice.
Business
How to start a microbrewery in India
The brewhouse is the easy part. Licensing, cooling and working capital are what decide whether you open.
Start here
What is craft beer, really?
Four ingredients, one process, and a lot of marketing noise. Here is what the word actually means.
Save your seat in Beer Branding & Packaging.
Cohorts cap at 20. Enrol now or ask us on WhatsApp.