Is this for you?

Founders planning a new brewery or brewpub
Owners whose brand feels like everyone else's
Marketing leads in drinks companies

By the end

What you walk away with.

Map your competition on a positioning matrix
Cut a long list of values to three to six you will use
Write up to three drinker personas
Agree a one-line brand essence with your team

Your instructor and point of contact

Who teaches this course and who to ask.

Instructor and point of contact

Chatty Girija

Beer Podcaster · Creative Strategist

WhatsApp Chatty

Syllabus

Week by week.

2 weeks. Two live sessions every weekend and one assignment a week.

Week 01. Where you stand

Brand and positioning and why great beer alone does not stand out
Listing your real competitive set
Building a two-axis positioning matrix and spotting gaps
Writing a positioning statement

Assignment: Map six local competitors and write your positioning statement.

Week 02. Who you are and who you are for

Mission, vision and values a team will use
Drinker personas built from real conversations
Branded house or house of brands
Brand essence in one line

Assignment: Write your values, two personas and a draft brand essence.

How it runs

Format and terms.

Schedule: Live on Saturdays and Sundays, 12:00 PM to 2:00 PM IST. Timings may shift by mutual agreement with the cohort.
Batch size: Maximum 20 students, so every question gets answered.
Included: Session recordings, presentation decks, weekly assignments and the learning kit.
Certificate: Certificate of Completion once every assignment is in and you have attended at least 80% of live sessions.
Beyond the screen: Recommended microbrewery visits, so you see the kit you are studying.
Fees: Paid in full at sign-up. No discounts apply. A package of courses cannot be changed once confirmed.

Want the full flight? All 27 courses together run to 71 weeks. You choose your package when you enrol. Compare all 27 courses and read the refund policy before you pay.