FormatOnline
Duration2 Weeks
Sessions4 live, 2 hours each
BatchMax 20
Fee₹5,000
Who it is for
Is this for you?
- Brewpub and microbrewery owners who run their own social media
- Marketing staff new to drinks brands
- Brand managers getting a beer ready to launch
By the end
What you walk away with.
- Know what India's alcohol advertising rules mean for posts and creators
- Plan a month of Instagram and WhatsApp content
- Get found on Google and earn reviews
- Track the few numbers that show it is working
Your instructor and point of contact
Who teaches this course and who to ask.
Syllabus
Week by week.
2 weeks. Two live sessions every weekend and one assignment a week.
Week 01. Rules, channels and content
- Alcohol advertising rules in India and why they vary by state
- Instagram: grid, reels, stories and what to post in a week
- Photographing and filming beer on a phone
- Brand voice for captions, menus and replies
Assignment: Plan two weeks of posts for your brewery that stay within the rules.
Week 02. Local search, WhatsApp and measuring it
- Google Business Profile, map listings and reviews
- WhatsApp broadcast lists and a taproom community
- Working with creators and local events
- The numbers to watch: reach, saves, profile visits and footfall
Assignment: Build a one-month content calendar and pick three numbers to track.
How it runs
Format and terms.
- Schedule
- Live on Saturdays and Sundays, 12:00 PM to 2:00 PM IST. Timings may shift by mutual agreement with the cohort.
- Batch size
- Maximum 20 students, so every question gets answered.
- Included
- Session recordings, presentation decks, weekly assignments and the learning kit.
- Certificate
- Certificate of Completion once every assignment is in and you have attended at least 80% of live sessions.
- Beyond the screen
- Recommended microbrewery visits, so you see the kit you are studying.
- Fees
- Paid in full at sign-up. No discounts apply. A package of courses cannot be changed once confirmed.
Want the full flight? All 27 courses together run to 71 weeks. You choose your package when you enrol. Compare all 27 courses and read the refund policy before you pay.
Keep reading
Read before you start
Branding
Social media for breweries
Most brewery social media accounts post the same can photo with a different filter. Here is what to post instead and why.
Branding
Photographing beer for Instagram
A flat brown pint on a dark table sells nothing. Five minutes of light and timing fixes most of it.
Branding
Alcohol advertising rules in India
You cannot run a beer television advert in most of India. Here is what that actually restricts and what it leaves open.
Recommended reading
Every guide for this course.
15 free guides on the topics this course covers. Read any of them before the first session.
Branding 13
- Writing a brewery email newsletter that people actually open
- Building a founder personal brand alongside the brewery brand
- Filming your brewing process for social media without boring viewers
- Setting up a Google Business Profile that brings diners to a brewpub
- Handling online reviews and star ratings for a brewpub, good and bad
- A month of short video content for a brewpub on a small budget
- What a brewery website needs
- Using WhatsApp broadcasts and groups to fill a brewpub midweek
- Writing a press release for a new beer or brewery opening
- Shaping your brewery's brand voice, from menu boards to Instagram
- Photographing beer for Instagram
- Working with beer creators
- Social media for breweries
Save your seat in Digital Marketing for Breweries.
Cohorts cap at 20. Enrol now or ask us on WhatsApp.