FormatOnline
Duration2 Weeks
Sessions4 live, 2 hours each
BatchMax 20
Fee₹5,000
Who it is for
Is this for you?
- Breweries whose look no longer matches their beer
- Owners planning new packaging or a new range
- Teams who have to manage a design agency
By the end
What you walk away with.
- Decide between a refresh and a full rebrand
- Run a brand audit and keep what drinkers remember
- Set goals, a sign-off team and a budget
- Plan a roll-out around label approvals
Your instructor and point of contact
Who teaches this course and who to ask.
Syllabus
Week by week.
2 weeks. Two live sessions every weekend and one assignment a week.
Week 01. Before any design
- Pain points across identity, packaging, website and reputation
- Refresh or full rebrand
- SMART goals and a sign-off group of four to six
- Budget, stakeholders and choosing a design partner
Assignment: Write your rebrand goals, team and budget on one page.
Week 02. Audit, brief and roll-out
- Brand audit: assets, trade marks and recall drawings
- Writing a design brief
- Label approvals as the slowest step
- Launch timing, who to tell first and the campaign
Assignment: Draft a design brief and a roll-out timeline for your brewery.
How it runs
Format and terms.
- Schedule
- Live on Saturdays and Sundays, 12:00 PM to 2:00 PM IST. Timings may shift by mutual agreement with the cohort.
- Batch size
- Maximum 20 students, so every question gets answered.
- Included
- Session recordings, presentation decks, weekly assignments and the learning kit.
- Certificate
- Certificate of Completion once every assignment is in and you have attended at least 80% of live sessions.
- Beyond the screen
- Recommended microbrewery visits, so you see the kit you are studying.
- Fees
- Paid in full at sign-up. No discounts apply. A package of courses cannot be changed once confirmed.
Want the full flight? All 27 courses together run to 71 weeks. You choose your package when you enrol. Compare all 27 courses and read the refund policy before you pay.
Keep reading
Read before you start
Branding
Rebranding a brewery: the seven stages, from pain points to launch day
A rebrand is seven jobs in a fixed order. Skip one and the designer ends up guessing on your behalf.
Branding
The brewery brand audit: what your drinkers already remember
Before you pay a designer to change your brand, find out which parts of it your drinkers already carry in their heads.
Branding
Rolling out a brewery rebrand: timeline, launch and who to tell first
The new logo is approved. Now the hard part: getting it onto cans, taps and phones without chaos.
Recommended reading
Every guide for this course.
6 free guides on the topics this course covers. Read any of them before the first session.
Branding 6
- The brewery brand audit: what your drinkers already remember
- Rebranding a brewery: the seven stages, from pain points to launch day
- Who to involve in a brewery rebrand and what to budget
- Rebrand or refresh? How to tell what your brewery actually needs
- Rolling out a brewery rebrand: timeline, launch and who to tell first
- Setting goals for a brewery rebrand you can actually measure
Save your seat in Rebranding a Brewery.
Cohorts cap at 20. Enrol now or ask us on WhatsApp.