Is this for you?

Brewery and brewpub owners who write their own posts at midnight
Taproom, marketing and sales people who handle the copy and the admin
Brewers who would rather brew than fill in spreadsheets

By the end

What you walk away with.

Brief a GenAI tool with your brewery's real facts and get copy you can actually use
Plan and draft a month of on-brand social posts in one sitting
Hand one repetitive weekly task over to AI, with a human check at the end
Write a one-page responsible AI policy for your brewery

Your instructor

Who teaches this course.

Course Instructor · Master Brewer

Ankur Napa

A Master Brewer from R&D at United Breweries, SABMiller and AB InBev who went on to build AI and GenAI as a data scientist for AB InBev's global business units.

Full profile Ankur on LinkedIn

Syllabus

Week by week.

2 weeks. Two live sessions every weekend and one assignment a week.

Week 01. GenAI for your brewery's words

How large language models work, in plain English, and where they go wrong
Briefing the tool properly: style, ABV, ingredients, tasting notes and your brewery's voice
Tap list notes, menu cards, label copy and newsletters
A month of social posts around launches, festivals and the monsoon
AI images versus real photos of your beer, and when each one fits

Assignment: Write tasting notes for your current tap list and a month of posts, then edit them until they sound like you.

Week 02. Repetitive tasks and responsible AI

Drafting replies to common questions and reviews
Turning brew logs and sales notes into short weekly reports
Spreadsheet formulas, checklists and first drafts of SOPs
Checking every fact: AI must never invent an ABV, an award or an ingredient
Customer data, image rights, and India's rules on alcohol advertising, which vary by state and change
Nothing aimed at minors, and no health claims

Assignment: Hand one weekly task to AI from start to finish, and write your brewery's one-page AI policy.

How it runs

Format and terms.

Schedule: Live on Saturdays and Sundays, 12:00 PM to 2:00 PM IST. Timings may shift by mutual agreement with the cohort.
Batch size: Maximum 20 students, so every question gets answered.
Included: Session recordings, presentation decks, weekly assignments and the learning kit.
Certificate: Certificate of Completion once every assignment is in and you have attended at least 80% of live sessions.
Beyond the screen: Recommended microbrewery visits, so you see the kit you are studying.
Fees: Paid in full at sign-up. No discounts apply, and a package of courses cannot be changed once confirmed.

Want the full flight? All eighteen courses together run to 53 weeks, and you choose your package when you enrol. Compare all eighteen courses, and read the refund policy before you pay.